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American Express and Foursquare Join Forces
Originally posted on Aaron’s WCG work blog on June 24. Some things just go together like chocolate and peanut butter. I’d categorize the latest announcement by American Express and location-based...
View ArticleAn Industry Leader Asked: Why A Dummies Book?
In Episiode 39 of LBMA’s This Week in Location Based Marketing - +Rob Woodbridge asks: “Why did you write a Dummies book instead of writing one that builds your own brand?” Rob, this is an excellent...
View ArticleLBM4DTV Episode 1: Josh Williams of Gowalla Talks Gamification
Gowalla Co-founder and CEO Josh Williams talks about location-based marketing 1.0, gamification, checking in, the items experiment, the economy of virtual items, the consumer value and more.
View ArticleLBM4DTV Episode 2: Josh Williams of Gowalla Talks About Disney
Gowalla Co-founder and CEO Josh Williams talks about Gowalla’s sweet spot and their programs with Disney.
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Location: The Last Third of the Holy Trinity of Data
Originally posted on Aaron’s work blog at WCGWorld.com on 9/2. Location on Facebook is Dead. Long Live Location on Facebook! Facebook’s recent announcement that it is “killing off” Places — the...
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5 Reasons Location-Based Services Benefit Customers
Originally posted on blog.stroutmeister.com on 9/3. Two days ago, I wrote a post about “location” being the last third of the “holy trinity of data” for marketers. In the post, I explained why...
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The Glee Project, GetGlue and Shazam, Oh My!
Jennifer Kavanagh, SVP Digital, Oxygen Media One of the features Mike and I will be providing on this blog are interviews with actual LBS business practitioners. Our first interview features Oxygen...
View ArticleLBM4DTV Episode 3: Josh Williams of Storytelling and APIs
Gowalla Co-founder and CEO Josh Williams talks about location-based marketing 1.0, gamification, checking in, the items experiment, the economy of virtual items, the consumer value and more.
View ArticleLBM4DTV Episode 4: Josh Williams on Data Driven Stories
Josh Williams of Gowalla talks about content.
View ArticleLBS News of the Week: December 2
The biggest news of the week this week are the reports from CNN Money that Gowalla has been purchased by Facebook. This makes sense on a lot of different levels, especially if the Gowalla talent will...
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